Meggs History of Graphic Design

Meggs History of Graphic Design Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. Meggs History of Graphic Design reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

1 The invention of writing 4
2 Alphabets 18
3 The Asian contribution 31
4 Illuminated manuscripts 42
5 Printing comes to Europe 64
6 The German illustrated book 78
7 Renaissance graphic design 94
8 An epoch of typographic genius 117
9 Graphic design and the industrial revolution 134
10 The arts and crafts movement and its heritage 165
11 Art nouveau 190
12 The genesis of twentieth century design 221
13 The influence of modern art 248
14 Pictorial modernism 269
15 A new language of form 287
16 The Bauhaus and the new typography 310
17 The modern movement in America 336
18 The international typographic style 356
19 The New York school 374
20 Corporate identity and visual systems 399
21 The conceptual image 424
22 National visions within a global dialogue 447
23 Postmodern design 466
24 The digital revolution and beyond 488