Typographic Design

Typographic Design For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design Form and Communication, Fourth Edition continues to provide a compre hensive overview of every aspect of designing with type, now in full color. This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret ical and structural problem solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design. New features include Full color treatment throughout A new ancillary Web site containing resources for self learners, students and professors (www.typographicdesign4e.com) Two new chapters The Typographic Grid and Typographic Design Process An updated design education section that includes recent examples of projects assigned by leading design educators Newcase studies that showcase design for Web sites and animated typography projects Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics Updated coverage of digital type technology

1 The Evolution of Typography 1
2 The Anatomy of Typography 27
3 Syntax and Communication 45
4 Legibility 87
5 Typographic Technology 103
6 Typographic Design Education 117
7 Case Studies in Typographic Design 141
8 Type Specimens 173
Glossary 286
App. A Copyfitting 294
App. B Character count table for text type specimens 295
App. C Traditional working methods in typographic design 296
App. D Proofreader's marks 297
A Chronology of Typeface Designs 298
Bibliography 300
Picture Credits 302
Index 305